Get optical refinements for typography and logotypes projects.
Our studio is focused on typographic design for branding and retail.
Why improving your typography is important?
The shapes of the letters are designed to ensure an appropriate space between them, and thus achieve a comfortable reading. The space between the letters is finished by the designer, but most of the time, the aesthetic aspect of the design depends on certain optical trade-offs that are due to the nature of the design itself. Making the letters work for you requires years of knowledge and practice, in this way we can achieve genuine fonts and brands.
Optical refinements for logotype design
A couple of centuries ago, adjustments were made to the types to suit a specific use. Currently, with digital tools, it is technically simpler, but the optical concept is the same. We can make your logo design have a correct optical offset, guaranteeing readability in different sizes, even making versions that work in very small sizes (hinting solutions).
Space, proportions and rhythm
A correct use of the typographic stain is as important as the balance of the spaces, since the counter shape allows the design to breathe and give life to the forms that we can read. Correct spacing, and well-defined and well-managed forms in the system result in an excellent reading rate. A crucial factor in any typeface and branding project.
Refine carefully your typeface project
Each project is a universe that demands the maximum of our abilities in order to achieve an excellent result. Between print tests, mockups applications, and accurate feedback with the client, we take care of every detail of the design. Each letter is as important as the typographic system itself.
Good brands have good types.
For our team, your typography is our best project
We make your project have a higher quality with our experience in typographic and logotype refinements.
Our experience
Our Chepina Script typeface was selected at the Latin American Typographic Biennial, Latin Types 2018.
Ready to start?
We are ready to develop your project right now. Tell us what it is about and we will be in touch soon in a video call.