VICOIL
A 50-year Colombian industrial manufacturer was carrying a name that described one product and one country. We ran a full brand diagnosis, focus group, naming process, and trademark validation — and built VICOIL: a name that encodes the company’s heritage, signals its sector globally, and scales into a multi-product brand architecture.
Slachiking
Beyond the logo: How «Slow Branding» transforms local businesses into premium market leaders. Discover the strategic Theory of Change behind Salchiking and learn how to elevate your brand identity to drive measurable impact and long-term equity.
