Vástago Design Studio helps founders give their brand what their company already has inside: clarity, history and a voice of its own. Strategy, identity systems and custom typefaces, built to last a decade, not a campaign.
WHO IT’S FOR
For companies that grew faster than their image.
Founders and communication leads of established companies who are very good at what they do and have reached a turning point: an expansion, a merger, a new market. They see identity as an asset, not an expense. Also startups with a proven product, preparing to scale globally.
Without a clear strategy, an identity can’t become an asset a company knows how to use and value.
THE METHOD
We understand before we design.
01
Diagnose
Interviews, workshops and research inside your company. We map your people, your story and the reason you exist.
02
Define
Strategy, positioning and verbal identity: naming, story and the voice of the brand.
03
Design
A visual system built type-first: typography, logo, color and editorial style, with custom letterforms where your brand needs them.
04
Deploy
Guidelines, files and key applications, ready for your team, suppliers and partners.
05
Steward
Optional long-term care, so your brand evolves without losing itself.
SERVICES
Three ways to work together.
Brand Identity Essentials
A focused starting point for companies that need a solid, honest identity built to grow with them. Short diagnostic → One-page strategy → Logo and core visual identity → Color and typography → Essential brand guide 4–6 weeks
From USD 2,500
*Every project is scoped after a first conversation. Prices are starting points, not packages.
Type-first Brand Identity System
The complete system for companies at a turning point. Strategy workshop → Positioning and naming → Full visual identity → Typography system with custom lettering → Comprehensive guidelines → Key applications 8–12 weeks
From USD 8,000
*Every project is scoped after a first conversation. Prices are starting points, not packages.
Custom Typeface
A typeface drawn exclusively for your brand: a voice no competitor can license. Typographic brief → Display or text family → Extended language support → Desktop and web files → Exclusive license 10–16 weeks
From USD 5,000
*Every project is scoped after a first conversation. Prices are starting points, not packages.
SELECTED WORK
Proof, in their words.
VICOIL® — Industrial B2B, Colombia
A 50-year-old manufacturer with a name that only said “vaseline”. Participatory naming, a technical identity system and a B2B digital ecosystem.
“A deep, academically rigorous identity process that captured the essence of who we really are. With this image we’re ready to go global.”
Stefany Mora · CCO VICOIL
Granja Las Acacias — Hospitality
A culinary brand built around the idea of home.
“It’s striking to see so much meaning in such a small element. The image of a home in a symbol.”
Juan Osorio · CEO Las Acacias
HOW IT WORKS
One studio, any time zone.
You work directly with me, from the first call to the final file.
Based in Colombia (UTC−5)
With comfortable overlap with North America and the European afternoon.
Language & Rhythm
In English or Spanish through a live presentation at every milestone, async video updates in between, and one shared project space with every decision and file.
THE STUDIO
A studio built around the letter.
Vástago Design Studio is an independent type and brand practice founded by Andrés Ramírez, a type designer and brand strategist. Our retail typefaces, including Quilichao Grotesk, Marti Sans and Elvira Serif, are distributed worldwide by Sudtipos.
We take on few projects at a time. A documented, AI-assisted operating system handles the logistics, so our time goes where it matters: understanding your company and designing with care.
FAQ
How do payments work? 50% to start, 50% on delivery, invoiced in USD. Clients in the US and Europe pay by local bank transfer (ACH, wire or SEPA).
Who owns the final work? You do. Full rights to the identity transfer to your company on final payment.
What about the fonts in my identity? Custom typefaces come with an exclusive license for your company. If we use one of our retail typefaces, the license is included in the project.
How long does a project take? From 4-6 weeks for Essentials to 12 weeks for a complete system. Custom typefaces take 10–16 weeks.
How many revisions are included? Two rounds per phase. The method is designed so that decisions are made together, not guessed.
Do you work with companies outside Colombia? Yes. We work remotely with founders across the Americas and Europe.
START HERE
Tell me about your company.
I reply to every application within 48 hours.
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Colombia
hello@estudiovastago.com
Partnership with Sudtipos for font distribution